Digital Marketing & Growth Strategy
Scaling trial-to-paid subscriptions for an innovative AI design platform.
The Challenge
Styly is an AI-powered SaaS platform based in France, offering advanced interior and exterior design solutions through a subscription-based model. While they had strong initial interest, their trial-to-paid conversion rate was plateauing and they struggled to rank for high-value AI design keywords in the French market.
Our Approach
We developed a market-specific SEO strategy targeting France, mapping keywords focused on AI interior design. We then optimized landing pages to align with the subscription funnel and launched an educational content strategy to build product authority and nurture trial users.
The Outcome
- Increased trial-to-paid subscription conversion rates by 42%
- Captured top 3 rankings for highly competitive French SaaS keywords
- Reduced Customer Acquisition Cost (CAC) by 28%
- Generated 2,000+ new active monthly users
After launch, Styly saw:
- 42% increase in paid subscriptions
- Top tier rankings in the French market
- 28% reduction in CAC
What We Delivered
- Market-specific SEO targeting for France
- Keyword mapping for AI interior design
- Conversion-optimized landing pages
- Educational content strategy
- Performance tracking and funnel optimization
More Projects
" Their approach to our funnel was a game changer. We are seeing incredible growth month over month in our paid tiers. "
